| Indicator ID | J6 |
|---|---|
| Indicator full statement | # of awareness-raisings campaigns and initiatives on conflict prevention and resolution, legal empowerment, gender justice and/or children’s rights held at community, national, and regional levels. |
Purpose
| Importance | This indicator aims to measure the number of actions of public information and public sensitization, organized by children or by adults, in backing better understanding and support for children, particularly when it comes to themes under the scope of the Tdh A2J program, such as conflict prevention and resolution, legal empowerment, gender justice, and/or children’s rights. |
|---|---|
| ToC pathway |
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| Related services | Catalogue of services: awareness raising and information, innovation initiatives, community-based child-led initiatives. |
Definition
Awareness raising-campaigns and initiatives: awareness raising requires strategies of effective communication to reach the desired outcome within a concrete audience. Hence, a campaign or any type of initiative to raise awareness needs to be planned and executed based on a concrete strategy. It could entail different numbers of people involved (even one in some instances) and they could be online or offline.
How to collect & analyse the data
| What do we count? | Tdh counts actions of awareness-raising campaigns and initiatives on the specific themes mentioned in the indicators statement (conflict prevention and resolution, legal empowerment, gender justice, and/or children’s rights), organized by Tdh and/or Tdh partners. |
|---|---|
| How to calculate the indicator's value | The sum of actions (campaigns, initiatives, etc.) intended to raise awareness. |
| Data sources | Project records. |
| Data collection methods and tools | Document review (e.g. pictures, interviews of organizers, banners, and communication messages). |
| Disaggregation |
Limitations and precautions
This indicator does not count isolated actions that do not follow a strategy regarding the objective, audience, and method to raise awareness on a certain theme to a given public.
While the indicator counts actions, it is advisable to proceed with an acquisition of information check when possible with the recipients of the awareness-raising campaign or initiative (e.g. if online, see the comments of the viewers/participants, if offline, some surveys or questionnaires could be prepared in advance to be used on the spot).
What further analysis are we interested in?
What are the attitudes of the public/targeted audiences when receiving the information through the awareness-raising actions?
Were any of the awareness raising led to a change (individual/collective/system)?
Were the awareness-raising campaigns and or initiatives supported by children? If so, how do children feel regarding the messaging and outcomes of the action?